Review of Cradle to Cradle: Remaking the Way We Make Things,9780865475878

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Cradle to Cradle: Remaking the Way We Make Things

Paperback
Edition: 1
Author: William McDonough, Michael Braungart
Publisher: Rodale Press
Release Date: June 2003
ISBN-10: 0865475873
ISBN-13: 9780865475878
Average Customer Rating:

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Customer Reviews

Average Customer Rating:

A good read but very gloomy	Customer Rating:
This is a good read but I find the way he writes a little boring and not so inspirational as I had hoped. I have seen him on several live lectures on the subject and they're all "exactly" the same, monotone gloomy catalog of failures by mankind but not necessarily a lot of things that we can do to make it better.

A manifesto for new consumer....

Customer Rating:

Cradle to Cradle is a manifesto for the new consumer - a mall-nirvana of non toxic products, endlessly `up-cycled' and replaceable; sustainability without the need to change our consuming habits.

Shrugging off alternative strategies as too dour and depressing, the authors put their faith in the belief that we can design our way out of the current predicament of toxic and crude products and create a virtuous circle of product creation, use and "up-cycling" to preserve precious resources and reduce our impact on the planet.

This is an appealing vision and one has to admire the work of co-authors Bill and Michael over many years in developing and testing their theory. But I was left more than a little disappointed as I realised not just the practical limits of their approach but also the philosophy that seemed to underlie their proposition.

This is a manifesto for accelerated consumerism, an evolutionary attempt to overcome the problems we have created through ignorance and myopia. At no point do the authors seem to question the wisdom of consumerism in a shrinking world or its instant appeal and ramifications for a global population of almost 7billion today and maybe 9 billion by 2050.

Maybe I was expecting too much, but even if every product complied with the cradle-to-cradle philosophy we would still be an awfully long way from a sustainable, let alone just world. I can't help but feel that even if the Cradle-to-Cradle philosophy was able to generate the abundance of endlessly re-cycled products it proposes, we will still require a more fundamental appraisal of why we want so much `stuff' we do not need in the first place, regardless of how it is designed and produced.

I am reminded of the Irish farmer's response to the request for directions from a lost tourist, "Well, if I was you, I wouldn't be starting out from here." Making existing product's more eco-friendly and efficient sounds a very worthy goal but maybe the first question we should be asking is, "Do we really need them in the first place?"

Inspiring	Customer Rating:
An inspiring read that has left me thirsty for more knowledge on this fascinating subject.

Brilliant	Customer Rating:
Speaking as a lecturer in design (Napier University, Edinburgh) his book should be required reading for any student in design or architecture. Very informative, up to date and deals with the reality of sustainabilty in design, which is NOT about raiding skips.

Highly Recommended!

Customer Rating:

This is an extraordinary and unlikely book. It is not printed on paper, but on a waterproof polymer with the heft of good paper and more strength, a substance that reflects the right amount of light, yet holds the ink fast. It seems like an impossible fantasy, but so does much of what the authors propose about design and ecology. They speak with the calm certainty of the ecstatic visionary. Could buildings generate oxygen like trees? Could running shoes release nutrients into the earth? It seems like science fiction. Yet, here is this book, on this paper. The authors make a strong case for change, and just when you're about to say, "if only," they cite a corporation that is implementing their ideas. However, it's hard to believe their concepts would work on a large scale, in the face of powerful economic disincentives. We believe authors do aim some of their criticism at obsolete marketing and manufacturing philosophies, but the overall critique is well worth reading.