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Average Customer Rating:

Invaluable	Customer Rating:
Should be compulsory reading for Designers, Engineers and Architects. encourages designing and producing for real world needs not perceived wants.

If you read one book on design...

Customer Rating:

Design For the Real World is a must read for any designer, in any discipline. This book is about one thing; honesty. The honest use of materials and having an honest approach are at the heart of Papanek's fundamental laws on how anything should be designed. His views on ecology, recycling and the social affects of design were truely ahead of his time. His structures for problem solving, brainstorming techniques and idea generation are equally amazing. A book that should be re-read every couple of years to realign your design approach and ensure you're not just making things worse.

Provocation for the design world

Customer Rating:

If you are a designer, who does not feel he/she is contributing to the world in any way other than superficially, read this book. It will open your eyes. It may leave you with a sense of doubting everything you have occomplished in the past, in fact you may even loose some clients in the bargain. It's design theory that will make you think twice about everything you do, you'll desperately want to put it into practice ... Best of Luck!.