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Average Customer Rating:

Wake up!

Customer Rating:

I found this book informative, revelatory and utterly compelling. You should definitely read it if you'd like to know more about how our food is adulterated beyond belief by the handful of faceless transnational corporations who control a vast amount of our food chain. The corollary of their unceasing quest to increase the "value added" to their products is that our food is nutrient-depleted to such an extent that we'd be better off eating the packaging their expensive, processed junk comes in. I too found this a better read than "Not On The Label" in that it explained more thoroughly the health implications of moving away from a diet that has evolved naturally over several thousand years to one that was artificially manufactured in the second half of the last century - seemingly not in the best interests of consumers but rather to line the pockets of agribusiness and to further the geo-political aims of successive American and European governments. There's plenty of "and now the science bit" but, whilst being quite detailed, I never found it difficult to follow. Before reading "Eat Your Heart Out" I felt a growing uneasiness about the direction our over-processed, convenience-led food supply was taking us. Now I feel much more informed about the damage that is being done to our health and society. This book will open your eyes and may even radicalize you a little. It really is breathtaking what has happened to our diets in the course of just a few decades. Thankfully, the author remains (just) optomistic that we've not passed the point of no return, and that a deal of the damage can be undone. But that's gonna have to start with individuals changing their buying habits and modifying their lifestyles. "Eat Your Heart Out" explains exactly why you should start today.

Absolutely Brilliant

Customer Rating:

I loved this book. I was engrossed from the very first page, and the more I read, the more I was appalled at state of the world's food systems. I am simply shocked at the modern day slavery, and the embarrassing inabilities of our governments to be able to control corporate power or even obtain taxes from these giants. I liked the combination of economics, ethics, politics and food and nutrition in this book. I couldn't really get into Not on the Label: What Really Goes into the Food on Your Plate because I thought I already shopped ethically and healthily. However reading this has changed my view of everything, I can see how everything is linked, where those who control us are headed, and how it's not in the direction I would like. Saddened and frustrated, I am also inspired to become pro-active and change what piece of the world I can. I am determined to stop any more of the destruction of the Amazon rainforest by soya growing corporate giants, and to end the mafia run slavery in Italy, where our tomatoes are farmed. I think to draw my own conclusions from this book that there must be a radical reform to our own political systems. Capitalism has it's benefits, but it should never have been limitless. I think capitalism needs to be capped in order to control growth, and empower the social ethics that are so key to quality of life. I have never understood why people are so obsessed with the bottom line, even to the point where they destroy their own earth. For this to happen though it would mean that politicians would need to be more powerful than corporations.