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Average Customer Rating:

Harris shares secrets on success	Customer Rating:
Mike Harris has written a generous book in a simple and engaging style.It takes some of the deep lessons from innovation leaders such as IDEO and summarises in a step by step guide which could easily become a great workshop for budding entrepreneurs.

Delivering true Innovation

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Having spent a rollercoaster part of my career working with Mike and his colleagues in creating and launching egg - in many ways the most challenging yet the most satisfying 6 years of my working life - I was looking forward to seeing how Mike's energy, enthusiasm and passion for creating and delivering innovation could possibly be captured in a book of this size! In short Mike has (again) delivered, with each chapter so effectively bringing to life the key building blocks that any budding entrepreneur will find invaluable as he or she looks to bring their ideas to reality I read Mike's text this summer whilst travelling through the Southern States of the US by coach - and although I found it an easy read, that should not in any way be taken as light or superfluous. The text brings to life great practical advice from someone who has achieved success not once but several times, and although some of the chapters may simply seem like common sense to some, they are written in a thought provoking style that reminds the reader of just how often common sense is cast aside in the tunnel vision that can often take over (and cloud) the launch of a new business As a passionate believer that "an idea without execution is just a dream" I applied this personal litmus test several times as I was reading the text, and each time it served to rubber stamp my own views on how to make things happen. Several times Mike brings to life the importance of living the dream, executing seamlessly and remaining bold to ones vision, through quotations and paragraphs written by leading global authorities within their fields. It is this diverse selection of contributors that I personally found further enhanced my enjoyment of the book, and reminds one that whatever the industry, whatever the challenge one is facing, however easy or difficult accessing funding may be be, there is a common DNA that threads its way through all these individuals One chapter in the book that particularly resonated with me when reflecting back a decade to the launch of egg - and all the chaos, energy and fun that surrounded that time - is Mike's advice of "writing your last chapter first". I have personally applied this philosophy in various organisations since my time working with Mike, and reading it again just served to remind me of how important it is to know exactly where you are seeking to get to (and when) with the journey to get there forming the everyday challenges your team have to overcome I am now delivering innovation for a large multinational bank that is very effectively transforming its focus from product innovation to true customer innovation, driven through consumer segmentation, and analysing customer needs through insight. The chapter's in the book that demonstrate the importance of putting your customer at the very heart of your strategy constantly resonate and re-enforce to me just how many organisations forget this key guiding principle - so simple in many ways, yet so effective! Net net I really enjoyed reading this book - I can in fact see myself picking it up at least annually as a refreshing reminder of what is important in both work and life. Great value, and a great read - cheers Mike!

An amazing book for people with Big Ideas!

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I got so much out of reading this book it really is a gold-mine of advice. Mike's advice shows you what to focus on and I particularly benefited from Mike's advice concerning building a team that would achieve my goals. I realised after reading this book that I'd spent time and energy doing things that didn't push my project forward, I'm certainly not wasting time now! Mike manages to keep you page turning into the early hours, but don't speed read this little gem you really don't want to miss anything. I'm giving this a maximum rating, it's a cracking business book and I'd urge all entrepreneurs to read it, you are sure to gain allot from Mike's extensive experience. ESSENTIAL.

Executive summary: I love this book.

Customer Rating:

Last year I watched Mike speak as the Keynote address at an Adobe event in London. As I sat down waiting for the Chairman to get on stage to introduce him, the guy next to me (an incredibly successful guy in his own right) said quietly... "Mike Harris has got a pretty cool habit... he creates billion pound businesses from scratch". That caught my attention. I would agree - that's a cool habit to have. The way I see it, if somebody can do that (and he's done it more than a few times)... you should listen and listen well... His presentation went on to be about the best I've ever heard. So unless you were there that day, you missed it. So thank goodness for this book. I've just finished reading it (for a second time)... and I just want to say, if you believe that modelling success is important in your life and career, then Mike is somebody you want to model!... and I strongly recommend this book. It's succinct, inspirational and truly achieves what's it's trying to achieve - a roadmap on how to actually deliver your dream. Out of all the books that I own (and I own a LOT) this one has more of my own notes, stars and light bulbs per page than any other!!!... The book now contains everything from my brand promise, through to my list of smart risks and clarifications of the unmet needs we're trying to solve. Basically it seems to me: if you're wanting to grow your business from zero to a billion in a few years flat (or even just make it big)!... then these pages are where you should start.

Excellent. Inspiring & easy to read. Full of straightforward advice

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A superb book. It shows you step by step how to take a great business idea and make a fortune from it. I have worked with Mike several times and have been involved with the exercises outlined in the book and seen them work. This book truly captures his dynamism and inspiring approach to building hugely successful businesses. I read the book in 2 days - it is so easy to read as it's like having Mike chatting to you directly. It is great to know I now have his clear and straightforward advice to dip into whenever I want. The most valuable advice is in the sections on starring in your own soap opera, critics & intelligent insights, and the key principles of leadership. Whatever your idea, this book will motivate you to get into action and make money from it.