Review of Principles of Marketing,9781405846349

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Principles of Marketing

Paperback
Edition: 4
Author: Frances Brassington, Stephen Pettitt
Publisher: Financial Times/ Prentice Hall
Release Date: August 2006
ISBN-10: 1405846348
ISBN-13: 9781405846349
List Price: ~~£46.99~~
Average Customer Rating:

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Customer Reviews

Average Customer Rating:

excellent	Customer Rating:
This book has proved invaluable for both myself and my daughter.It covers all aspects of the marketing principles. A very useful book for students of all ages written in a clear concise manner which is easy to follow and understand. I would highly recommend this book for students and lecturers whatever level of education they are in.

A great companion for marketing studies!

Customer Rating:

An excellent, well-written and comprehensive material about marketing. It covers all aspects of modern marketing with the appropriate depth for the student. The book contains a huge amount of real-life examples, which help the student to understand the theory. The use of color in boxes, diagrams and high quality photographs, makes reading easier and more attractive. The glossary at the end of the book is also a valuable tool for the student who wants a quick revision of all marketing topics.

The book has also a companion web site, with study material, extra case studies and links, and questions. This makes the book more live than just a paper book.
I found "Principles of Marketing" 3rd edition a great companion for my marketing studies. It is certainly a must for every marketing student.

the marketing bible for any undergraduate student	Customer Rating:
a must for all undergrads doing a business studies degree, it will become your bible and the first book in your references for every assignment. I would not have got my degree without it, an excellent reference guide, it may not be as indepth as you need but for the basic bone of all marketing assignments you just cant go wrong

review of a business studies student	Customer Rating:
For a business studies degree I found all data I needed for the course. Found the chapters somewhat longwinded and abit hard going. For my requirements it went abit too far indepth.

A good book with the need for improvements...	Customer Rating:
Principles of Marketing as a reading material is a mediocre book which unfortunately is quite confusing for people wishing to study Marketing... It does not analyze certain points which are essential and focuses on trivial things while there seems to be an inconsistency to the flow of speech... I would personally recommend "Principles of Marketing" by Philip Kotler as a better textbook.