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Questionnaire Design
Questionnaire Design

Paperback
Edition: New edition
Author: A.N. Oppenheim
Publisher: Continuum International Publishing Group Ltd.
Release Date: August 2000
ISBN-10: 0826451764
ISBN-13: 9780826451767
List Price: £30.00
Average Customer Rating:
Score = 4.0 Score = 4.0 Score = 4.0 Score = 4.0 Score = 4.0
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Customer Reviews
Average Customer Rating: Score = 4.0 Score = 4.0 Score = 4.0 Score = 4.0 Score = 4.0

Not particularly impressed
 Customer Rating:  Score = 2 Score = 2 Score = 2 Score = 2 Score = 2
Didn't think it was very good actually for designing questionnaires. It had a lot on the basics - fair enough, but if you want to produce a psychometrically sound questionnaire I suggest looking elsewhere.

If you want to produce a marketing survey it may be ok but it has very little on the ways to statistically validate a measure.


Don't be put off by this book's boring appearance
 Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5
Oppenheim's book labours under a boring cover and an even more boring appearance inside. Please persist. It's packed with real-world experience and sensible advice on how to build a questionnaire that will be the instrument of a successful survey.

I'm particularly enthusiastic about his excellent remarks on the necessity of piloting the questionnaire.


Excellent book
 Customer Rating:  Score = 5 Score = 5 Score = 5 Score = 5 Score = 5
I relied on this book while working on my first social science research project. Better than any other text on the subject.

Essential reading for trainee questionnaire designers
 Customer Rating:  Score = 4 Score = 4 Score = 4 Score = 4 Score = 4
This is the classic text on questionnaire design. As a lecturer in Social Research Methods at London Guildhall University I have recommended this book to both undergraduates and postgraduates. In my view, it is clear and accessible and contains all the information that a novice questionnaire designer needs. It is in my view, useful to have some practical guidelines on statistics, although for most social scientists a more specialist publication, such as Cramer and Bryman's Quantitative Data Analysis using SPSS would be a good companion. Nonetheless, this remains the seminal text on questionnaire design for the time being.

Some good ideas, but a bit intense undergraduate research
 Customer Rating:  Score = 3 Score = 3 Score = 3 Score = 3 Score = 3
Some good ideas, but a bit intense for undergraduate research - all the statistics stuff isn't really necessary if you're doind educational research, as I was.

























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